Second Floor Marketing is a full-service digital marketing firm in Columbia, MO, specializing in website design, search engine optimization, social media management, and paid online search and social media advertising. We're passionate about digital marketing and we spend countless hours making sure we're up to date with the latest trends and strategies. We make sure that we're prepared so that we can help our clients convert their goals into an executable strategy and we can't wait to get started on your project.
It’s important, now more than ever, that your website is a reflection of your brand. Simply having a website alone isn’t enough to make yourself stand out from your competition. Your website, its content, structure, and design need to be well planned and executed. Your website needs to be the focal point of all of your efforts online, so make sure it's just how you want it.
After you’ve created your website it’s time to make sure you’re showing up for the terms that your customers are searching to find your industry. The first step in executing SEO successfully is to make sure that all of the technical details to your site are setup properly. SEO should be an ongoing cycle of researching where your customers are engaging content on the Internet and making sure you're active in those places.
It’s clear that social media networks are here to stay. With social media marketing, your business needs to be constantly engaged with your customers on their social media channels all the time. This means doing more than just your average “like”, “share”, or “follow”. Business marketing on social media means creating value for your customers even if they don’t know they’re looking for what you’re offering yet.